Masterchef Australia Fans Being Deceived by Renewable Gas Campaign, Climate Advocates Tell Watchdog
Comms Declare asks ACCC to investigate show sponsor Australian Gas Networks for alleged greenwashing
The Guardian Renewable Energy 4:43 pm on May 20, 2024
MasterChef Australia has received sponsorship from Australian Gas Networks for using renewable gas, specifically biomethane and grey hydrogen. Critics argue the program misleads fans into thinking these fuels are environmentally friendly alternatives to fossil gas used in airplanes. A complaint filed with the ACCC suggests this promotion could be an instance of greenwashing, questioning both the viability and environmental benefits of renewable gases like biomethane and grey hydrogen for domestic use.
- Renewable Gas Sponsorship: MasterChef receives sponsorship from Australian Gas Networks, using bio-methane and grey hydrogen on set.
- Greenwashing Allegations: Critics claim that the program misleads viewers into believing these fuels are environmentally friendly alternatives.
- ACCC Complaint Filing: Comms Declare has filed a complaint with the Australian Competition and Consumer Commission on behalf of Belinda Noble, regarding possible greenwashing by AGN's campaign.
- Environmental Impact Debate: The use of biomethane is debated due to its reliance on organic waste emissions and the grey hydrogen's production process involving fossil gas.
- Potential Viability for Domestic Use: There are concerns about the practicality and environmental benefits of using biomethane and grey hydrogen in domestic households.
https://www.theguardian.com/tv-and-radio/article/2024/may/20/masterchef-australia-renewable-campaign-gas-network-greenwashing-accc-comms-declare