Allbirds Keeps Nerdy Approach to Emissions at the Heart Of Rescue Plan
Allbirds' sales are in steep decline, but it's hoping a shoe with -˜close to zero' carbon emissions can help turn that
Greenbiz 4:43 pm on May 20, 2024
Allbirds has transitioned to Carbonfact software for carbon footprint management, enabling testing of sustainability solutions. Lerch emphasizes radical transparency and collaboration across sectors. The company promotes innovations such as regenerative wool farming, Superlight foam, and biodegradable packaging but lacks a detailed end-of-life strategy for products.
- Carbon Footprint Management:
- Radical Transparency:
- Sustainability Innovations:
- Packaging Challenges:
- End-of-Life Strategy:
https://www.greenbiz.com/article/allbirds-keeps-nerdy-approach-emissions-heart-rescue-plan