Sponsored: Diageo is forming partnerships to create sustainable packaging for its premium spirits brands.
Greenbiz 11:28 am on June 3, 2024
Diageo is advancing circular strategies by forming partnerships to create sustainability initiatives like reusable glass packaging and recycling programs, with goals of reducing GHG emissions, enhancing brand experience, and delivering on consumer demands for eco-friendly products. The company emphasizes cross-functional teamwork, precision in defining end goals, scalable projects, strategic market focuses, and learning from pilot initiatives to inspire others towards circular futures.
- Collaborative Partnerships for Sustainability: Diageo is forming alliances with ecoSPIRITS, BACALL, and other organizations to develop innovative packaging solutions and recycling programs.
- Cross-Functional Teamwork: The company advocates for teamwork across departments to successfully implement sustainable practices that align with consumer expectations.
- Precision in Goals: Clear, targeted goals are set for each project like reducing GHG emissions and increasing aluminum recycling efficiency.
- Scalability through Pilot Projects: Diageo's pilot projects in Southeast Asia have paved the way for scaling initiatives to other markets with positive commercial results.
- Learning and Adaptation: The company acknowledges that not every project will succeed on its first attempt, emphasizing learning from both successes and failures.
https://www.greenbiz.com/article/role-partnerships-advance-circular-strategies
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