Ford Asks Suppliers to Cut Ev Costs in an All Win or Lose Push for Profitability
Electrek 4:21 pm on May 16, 2024
Ford is urging suppliers to cut EV costs by leveraging all-win scenarios, with CEO Jim Farley emphasizing the need for cost efficiency and profitability in light of competitive pressure from Tesla. The company has requested suppliers' ideas to reduce expenses across its electric vehicle (EV) portfolio.
- Efficiency Drive: Ford asks suppliers to cut EV costs.
- Competitive Stance: Against Tesla and other EV makers, aiming for profitability.
- Cost Reduction Initiatives: Ford seeks cost-cutting proposals across various electric models.
- Supplier Collaboration: Inviting suppliers to contribute ideas to achieve cost savings.
- Investment in EV Business: Despite projected losses, Ford invests heavily for future profitability.
https://electrek.co/2024/05/16/ford-asks-suppliers-cut-ev-costs-all-win-or-lose-push/