Ford Asks Suppliers for Ideas to Cut Ev Costs in an All Win or Lose Push for Profitability
Electrek 6:23 pm on May 16, 2024
Ford seeks cost-cutting ideas from suppliers to compete with Tesla, aiming for profitability in its EV business. This strategy involves working closely with partners and exploring new investment opportunities to reduce battery costs and improve margins without compromising growth. Ford's aggressive moves include a price reduction for popular models like Mach-E and F-150 Lightning, as well as reconsidering the scale of certain projects.
- Ford's cost-cutting drive:
- Collaboration with suppliers for EV profitability:
- Strategic pricing adjustments to maintain competitiveness:
- Exploring new investment opportunities and margins:
- Revisiting project scales for profitability alignment:
https://electrek.co/2024/05/16/ford-asks-suppliers-ideas-cut-ev-costs-all-win-lose-push/